Fair Cash Deal
Over 2,000% Increase In Organic Leads
Rashard and the team at Fair Cash Deal were already winning with direct mail and cold calling, but the outbound grind was eating their time. We turned their website into a high-margin lead engine that works while they sleep.
Explosive Growth in Leads & Traffic
Take Over The Memphis Market Online
The Business
Fair Cash Deal is a powerhouse in Memphis. They built the business on direct mail and relentless cold calling — it worked, but it is high-friction. Rashard wanted to shift the weight from manual outbound to an automated, organic system that delivers motivated sellers on autopilot.
Why Other Agencies Failed
Most marketing companies treat home-buying like a retail transaction. They do not know how to talk to a Memphis homeowner who needs a cash solution yesterday. Rashard needed a partner who understood the investor acquisition funnel — not a generalist chasing vanity metrics.
The Goal
Establish total organic dominance in Memphis so the team could stop relying on outbound cold calling. The objective was a turnkey lead machine delivering ‘no-convincing-required’ deals directly to the inbox — predictable, month after month, with no ad tax.
Rebuild The Site. Build The Funnel. Flip The Switch.
Rebuild The Site
Stripped the generic fluff. Rebuilt the layout with a singular focus on conversion — clear, bold paths for a distressed seller to get a cash offer fast.
Build The Content Funnel
Went beyond ‘Memphis.’ Built deep authority pages designed to catch sellers at the exact moment they start looking for solutions — positioning Fair Cash Deal as the local experts who solve local problems.
Flip The Switch
Launched an aggressive, managed SEO campaign targeting the highest-intent keywords in Tennessee. Forced Google to put Fair Cash Deal at the top when sellers hit their breaking point.
From Outbound Grind To Inbound Engine
The Solution
We did not just rank the site — we built a deal engine. Within months, Fair Cash Deal became the premier online buyer in Memphis. They shifted the majority of web-based lead gen from expensive PPC to high-ROI organic SEO. Their digital presence is now their strongest acquisition tool — a consistent flow of motivated hand-raisers with zero ongoing ad spend.
“They’ve done a really great job getting us ranked for a number of key terms. We’ve actually been able to shift a majority of our web-based lead gen from Google PPC to organic SEO, which has been a great investment.”
Other Case Studies
Real estate investors we have helped achieve incredible results.
Four 19 Properties
Over 5,100% Increase In Organic Leads
Neil, Shayla, and the team at Four 19 Properties were already pros at direct mail, but they were invisible online in one of the most competitive markets in the country. Here is how we turned their site into a high-margin deal machine.
Leave The Key Homebuyers
Over 2,200% Increase In Organic Leads
Ben and the team were already crushing it with mailers, but leaving millions on the table online. Here’s how we helped them stop chasing leads and start attracting the most motivated sellers in New York.
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